Based on campaigns for Levi’s, Victoria’s Secret, Dove and Covergirl, this series of five advertisements for the major world religions (Hinduism, Budhism, Christianity, Islam and Judaism) was displayed on various bulletin boards around my campus. I was able to slip them into the viewers' consciousness while they were in an already advertising rich space.  This (along, of course, with the fact that my posters are mimics of specific ads) highlights the incongruity of the product (religion-a way to make sense of life) with the surface appeal of advertising.  Calling into question the viability of a product as extreme as religion may also draw attention to the disconnect between ad and substance for more conventional products.